Secrets to A Successful Media Pitch
As proven over time, getting your media pitch in front of the right media platforms can all help tak...
The Impact of Digital Technologies in the COVID-19 Pandemic
The description of the world as a “Global Village” by Marshall McLuhan in 1964 must have been un...
Why Organizations Need Social Media Engagement Now More Than Ever
Social media are interactive computer-mediated technologies that facilitate the creation or sharing ...
How Storytelling Can Help Shape Brand Perception
Over the years, research has been conducted to understand consumer attitudes towards a brand and mos...
Importance of Public Relations in Brand Management
It is no hidden fact that anyone who runs a business wants their brand to be out there and be known ...
Avoid Claims of Ingenuity with These Corporate Social Responsibility Communication Tips
Corporate Social Responsibility (CSR) has to do with how a company is socially accountable to itself...
How to choose the right PR agency for your brand
Hiring a PR agency to help your organization achieve its goals can be a very daunting an excruciatin...
International Youth Day: Youth Engagement for Global Action
Today, August 12, 2020, is International Youth Day. This annual global awareness day was designated ...
Apply these tips to Position your Brand to Gain Earned Media Coverage
How do people get updates about happenings around the world? The Media. A few years ago, media platf...
3 Reasons You Need to Build Strong Client-Agency Relationships
Client-Agency relationships are symbiotic and inter-dependent on each other to achieve set goals and...