The COGNITUS-CARITAS Learning Alliance is a bespoke professional development on Strategic Communications in Executive Education Programs for the Energy Industry (STRATEGICOM). These programs have been designed in response to the critical need to reimagine the Strategic Communications Function in Energy Companies and equip practitioners with the skills to ensure the strategic positioning and effective communication on an integrated basis with the organization’s external publics.
We design and deliver a portfolio of diverse manpower development solutions working with International Partner Organisations to ensure the quality of our offerings and that they are at the cutting edge of knowledge and expertise in the specific field. All our learning solutions are certified as Continual Professional Development Programs and come with an industry recognized certification credential or membership of an international professional association. Our style of engagement enables us to manage the critical balance between what is and what should be in terms of corporate strategy, and the mix of skills and competencies required for every unit of business to ensure that they remain competitive. Our training programmes are tailored to enhance competency of staff in the different departments in line with the strategic role of the specific unit with regards to the organization’s corporate goals and objectives.
Our Programs are inspired by a perceptive, prescriptive engagement process geared to ensure value for money. We provide need-based, holistic and integrated services covering Strategy Development and Implementation; Project Development and Management, Development Planning and Implementation for public and private Sector clients.
We are established to serve growing client demands for profound Communications Consulting, Leadership Development and professional development services that would bridge the existing strategy and implementation gaps in organizational and corporate communications.
Executive Masterclass: Maximizing Mileage from Exhibitions and Sponsorships for Strategic Corporate Value, Industry and National Competitiveness.
Exhibitions are business and industry promotion showcases that involve local and
international exhibitors and visitors. This programme has been scheduled immediately
after the 2024 Offshore Technology Conference and Exhibition in Houston, Texas and
runs from 13th to 17th May 2024.
The Executive Master Class on Professional Exhibitions Management is designed to
deliver action learning sessions with a vital immersion component. Participants will be
equipped with the nuts and bolts to be more strategy driven; adopt the concept of
Return on Investments and Return on Objectives as the strategic approach to planning
and managing corporate presence at trade shows and events for maximum corporate
value.
Benefits:
- Case Studies, Action and Problem Based Learning by renowned Faculty
- Personalized skills assessment and advisory support.
- Dual Membership of the Meeting Planners International (MPI) and the International Association of Exhibitions and Events (IAEE) for one year
- Certification from relevant organization
- Participation Backpacks and kits
- 2 Management Books from the Harvard Business Press
- Immersive visits to the Wiess Energy Hall of the Houston Museum of Natural Science, Houston
Module Outline
- Design Thinking in Exhibitions Management: Get Your Strategy Right
- Critical Success Factors for Exhibitions Management
- Exhibitions in The Marketing Mix: Understanding the Power of Exhibitions
- Logistics : Stand Building, Freight Forwarding & Insurance
- Deploying Events and Exhibitions Technology: Display Systems, Data Capture for
Visitors - Participation Impact Metrics: Return on Investments, Return on Objectives
- Finance and Resource Allocation
- The Project Management Process and Organisation
- Digital Marketing: Concept and Content Development
- Operations and Logistics: Stand Building, Freight Forwarding and Insurance
Publicity and Promotional Strategies:, Channel Management: Planning Pre and
Post Show Publicity and Promotions that support Marketing or positioning
objectives. - The Exhibition Manual
- Risk Management
- Quality Management and Quality Assurance
Executive Masterclass: Crisis Communications, Business Continuity and Corporate Resilience
The ability to respond effectively to crisis is the hallmark of a proactive and robust organization. In contrast, organizations that are unable to cope with issues or crises are each day facing a dangerously uncertain future. This is why you need to register the Function Specific Leaders to participate in this immersive and relevant Executive Development Program on “Crisis Communications, Business Continuity and Corporate Resilience” scheduled for 27th to 31st May 2024 in Houston, Texas.
Learn from the Operatives and Executives who have been at the center of diverse emergencies and crises situations that had multidimensional impact on their respective organizations.
This Program has been designed to adequately prepare and equip Senior/Top level executives with the skills required for effective crisis planning, prevention, response, and recovery.
Benefits:
- Case Studies, Action and Problem Based Learning by renowned Faculty. Infusion of local content.
- Personalized skills assessment and advisory support.
- 2 Management Books from the Harvard Business Press
- One Year Membership of the Business Continuity Institute
- Certification from relevant Professional Association
- Participation Backpacks and kits
- Immersive visits to the Wiess Energy Hall of the Houston Museum of Natural Science, Houston
Module Outline
- Corporate Resilience in the Disruptive Global Economy and Local Operating Environment
- Building Corporate Resilience in Crisis Situations
- Crisis Communication, Corporate Resilience and Reputational Management
- Reimagining the Strategic Corporate Communications Function in Crisis Management
- 360 Degree Corporate Communications
- Systems Approach to Crisis Communications
- Emergency Response Systems and the Communications Function
- Corporate Engagement and the Internal Communications Process
- External Relations in Crisis Management
- The Corporate Spokesperson Redefined: The Public Speaking Lab/Practicum
- Understanding Media Relations Management: Environmental Scanning and Dynamic Communications Planning
- Fundamentals of Business Continuity Management
- Designing and Implementing a Business Continuity Management and Crisis Management Action Plan
- Dimensions of Corporate Crisis and Response Modelling
- Crisis Communications Response Simulation
- Crisis Management, Knowledge Management, and Organizational development
- Stakeholder Relations
- External Crisis: Corporate Response and the Communications Function